Case Studies

Ms. Uma Devi from Davanagere - Food Products

The beginning of a new journey!!!
Case study of Ms. Uma Devi from Davanagere - Food Products

"Allow yourself to be a beginner. No one starts off being excellent."– Wendy Flynn

Ms. Uma Devi grew up in a well to do family from Nayakanahatti in Chitradurga district. A keen learner, as a student, her focus was to study well and score good marks; she completed her graduation with flying colors. Married off, Uma moved to her in-laws place - Harapanhalli, a town which is approximately 50 KMs from Davanagere. As a home maker, she happily took care of her children and aged in-laws. When her children grew up and moved away from home to study in college, she felt the need to find some activity to utilize her free time. Uma Devi Davanagere food productsThe interview of Ms. Lakshmi Gopinath on television, a member of AWAKE from Shimoga, caught attention of Uma. Contacting Lakshmi Gopinath, she came to know about the Entrepreneurship Development Programme (EDP) being conducted at Davanagere. Though she had to travel 50 KMs daily to attend the course, her supportive husband and in-laws encouraged her to attend the course. Thrilled by the opportunity to learn about entrepreneurship, Uma Devi ensured that she made the most of the training by being on time for the classes, active participation and putting into practice what was taught.Soon after completing EDP, Uma Devi invested around Rs. 50,000/- and started 'Vachana Food Products' in her own premises, obtaining the required licenses. Her product range includes masala papads, mango pickles, jamoon powder and sambar powder. She maintains high quality of her products without using any preservatives under the brand name 'mane' which means 'home made' in Kannada; her products are in demand for their quality and unique taste. Her husband helps her in marketing activities, distributing the products to stores in Davanagere, Harihara and Dharwad. She has one full time employee and hires more people while producing seasonal products like pickles. Unable to handle the demand with the current facility, Uma Devi plans to buy a papad making machine and expand her product line to include more variety of papads, jowar rotis and other food products that can be manufactured using the machine. She also plans to set up a store to showcase and sell her products. A strong believer of 'Learning is a lifelong process', Uma Devi enjoys the journey from being a beginner to an established entrepreneur, earning around Rs. 15,000/- per month, simultaneously taking care of her family responsibilities. A recipient of 'Appreciation Award' conferred by AWAKE in recognition of her growth and success, Uma Devi encourages and supports other women in their business endeavors.